Maserati MCPura Cielo

 Maserati has raised the curtain on the world premiere of the new MCPURA super sports car, an expression of the purest essence of energy and performance the Trident way. The new masterpiece, 100% made in Italy, was unveiled at the Goodwood Festival of Speed 2025, the international event that every year celebrates the most iconic cars and the most extraordinary performances in the evocative setting of the South Downs National Park, West Sussex.

An evolution of the MC20 Halo Car - which in 2020 launched a new era for the brand - the new MCPURA takes up its spirit and amplifies it to its most intense and refined form. The work has focused on the exterior design, materials and interior finishes, but the core remains the same: the powerful and unmistakable 630-CV V6 Nettuno engine, a symbol of Maserati's passion for performance. After all, MCPURA encompasses everything that makes the Maserati driving experience unique, i.e. the ability to connect without filters with the driver, transmitting the most extreme elegance, exhilarating driving performance and timeless artisanship.

Pure elegance, character and emotion. The name itself reveals the essence of a model designed to embody, in its most concentrated form, the most authentic values of the Trident. It is no coincidence that an iconic formula was chosen for the launch campaign: E = MCPURA. Powerful hyperbole, inspired by Einstein's theory of relativity, which celebrates an energy with the capacity to multiply until it becomes a pure expression of excellence.

Santo Ficili, Maserati COO, stated: "With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground. Both versions - coupé and Cielo - are created at our historic Modena facility, where the heart of the Trident has been beating for almost 90 years. This is where the entire MCPURA production process takes place: we produce the Nettuno engine, assemble each component and carry out the most exclusive customisation at the Maserati Officine Fuoriserie. Modena is not just our headquarters; it forms part of our identity. We are the oldest automotive marque in the Motor Valley, an area we have helped to build and that we continue to represent around the world. From there, we proudly tell the story of Italian excellence and luxury".